Analysts predict that new car sales will reach more than $14 million over the course of 2023. For consumers, there are a lot of important 2023 car technology trends to follow as well.
If you’re planning on buying a new car, it’s crucial that you pay attention to new car updates. Popular car brands roll out new tech constantly and it helps to know which features fit your lifestyle.
Buckle up because the following guide will explore the biggest car industry news items of the year.
Fuel Cell Technology
Analysts expect a worldwide rollout of fuel-cell electric vehicles this year. Consumers are excited about the vehicle’s many environmental benefits.
For example, the new fuel cell tech will help limit how much we rely on oil. Plus, you can easily produce hydrogen domestically to help reduce oil imports.
You can produce hydrogen from resources such as biogas, water, coal, natural gas, and agricultural waste. If the US were to leverage those resources, it would make the economy rely less on foreign competition and limit the oil market’s volatility.
Fuel cell vehicles will also produce fewer greenhouse gasses than gas and diesel vehicles. It’s important to note that fuel cell vehicles powered by hydrogen eject heat and water out of the tailpipe.
Fuel cell vehicles will have a much further driving range than EVs offer. Another important advantage over EVs is that they’ll recharge faster.
Tech Industry Partnership
Modern cars include many chips, sensors, and AI components. That’s why analysts expect top car brands to partner with tech companies in 2023.
These partnerships will lead to important software upgrades and have a big influence on the mobility experience. Car manufacturers have to grow into software-savvy companies by partnering with tech industry experts.
Driving assistance tech is evolving fast, and autonomous driving is surely the future of mobility. However, it will take large investments in tech, specialized training, and cost-sharing that partnerships often give.
Consumers should also expect a lot of fun backseat entertainment features this year. Car makers and tech companies plan to merge vehicle data and physics with extended reality. The combination will allow passengers to play immersive games during their ride.
Online Marketing
Most modern consumers do a lot, if not all, of their car research online before making a purchase. In 2023, dealers must carry out the best online marketing strategies they can if they want to beat the competition.
Many dealerships will explore advertising on social media platforms to reach millions of customers. Dealers can generate quality leads through social media and improve their profits.
SEO is another strategy more dealerships will likely use more often this year. The goal of SEO campaigns is to rank higher in search results and gain more website traffic.
2023 Car Technology
Now you know the car industry news that has both tech and car enthusiasts buzzing this year. Be on the lookout for fuel cell vehicles, more tech partnerships, and mostly digital advertising.
If you’re interested in buying a new vehicle with modern features, you can contact us at Bruner Toyota. We’ve provided excellent service in the Stephenville and Brownwood, TX areas for 75 years.
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